Threshold

Right To Home-Make

When people in the private rental sector are aware of their rights and the support services available to them, they feel secure enough to plan for the future and make their rented house feel like a home. By connecting with renters in the home improvement space, we can reach our target audience to create awareness of Threshold and the rights of renters in the private rental sector.

Partnering with home furnishing brand, IKEA, The Right To Home-Make campaign builds awareness of Threshold and renters rights by targeting renters during the home-improvement process, encouraging them to feel secure in their homes by learning about their rights.

This idea was shortlisted for the 2024 Cannes Young Lions competition.